In this episode

Jim Tobin

President, Ignite Social Media

Jim Tobin, president of Ignite Social Media, shares some of his top social media tips so you can stay ahead of the curve.

One of the biggest challenges of social media is that it is easy to get distracted by the shiny new tools instead on focusing on the core platforms that are actually helping you reach your goals. 

Jim mentions the importance of setting goals and KPIs so that you can cater your social media marketing efforts to help support those KPIs.

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What you’ll learn
  • What does the social media landscape look like?
  • What is social discovery?
  • Tips to improve your social media strategy

Jim Tobin

Jim Tobin founded Ignite Social Media way back in 2007, before most brands even considered having a social media strategy. Since then, he’s written two books (2008’s “Social Media is a Cocktail Party” and 2013’s “Earn It. Don’t Buy It.”) while working on social brand strategies for dozens of household name clients.

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I am a THINKER. I like to solve puzzles and crack codes. The fun part is finding a problem that needs to be solved and then doing it in a unique, smart and clever way. I am a WRITER. Expressing a vision, emotion or message to an audience is a privilege and one that should never be taken for granted. I am a NETWORKER. I believe everyone is here to help someone else. The more people you take the time to get to know is one person you can potentially help and perhaps if you’re lucky, can even help you someday. If nothing else, everyone brings something new into your life if only for a fleeting moment. I am CREATIVE. Organized chaos is my norm as I navigate my way through finding innovative ways to tackle projects. I’ve never been one to color inside the lines. I am a DOER. I like to get things done and expect that of others. I run a million miles a minute and that’s how I like it. I am a MULTI-TASKER. I usually have at least 10 different projects going at any given time. Variety is what makes life (and jobs) fun and interesting!

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Social Discovery is No Accident: Jim Tobin