In this episode

Tom Bassett

CEO, Bassett & Partners

Tom Bassett is the CEO of Bassett and Partners and founder of Mindswarms. In this episode, Tom gives us his top tips and tricks to getting hired.

It’s getting harder and harder to find good talent in the advertising industry as the tech industry is booming. Technology companies with venture capital generally are able to pay very well and offer nice benefits which pose a problem for advertising and marketing agencies as it is difficult to offer the same sorts of benefits.

Tom mentions that one of the keys to finding a job you’ll love is to start with what your passion is. People looking to get hired need to know what value they can bring to the agency.

For example, if you have a passion for rowing, a job seeker can channel that interest to find work at an agency that works with sports clients.

Want to stick out from the crowd? Listen to this podcast to learn more!

What you’ll learn
  • Why understanding your passion is important
  • How to stick out from the crowd
  • What agencies are looking for

Tom has over 20 years experience developing highly original strategies for Brand, Innovation, Advertising and Design for some of the world’s most influential brands.

Since starting the company in October of 2003, he has worked closely with Nike (Innovation Kitchen, Tech Lab, Global Consumer Cultures, Key Global Categories, Digital, Member Services), Microsoft (Design, XBox, Advanced Design Concepts, Small Business Group), Sonos, Jeep, Acura, Intel, Subway Restaurants, fuseproject, Astro Studios, MNML/Scott Wilson Design, and Harvard Business School.

Before he started B&P, he headed up strategic planning on Nike’s global advertising at Wieden + Kennedy, Apple’s global advertising at TBWA Chiat/Day, and Yahoo’s global advertising at Black Rocket.

Over the course of his career he has interviewed notable figures including Frank Gehry, David Rockwell, Yves Behar, Maira Kalman, David Marcus, Mark Cuban, John Skipper and Harry Benson. Through his work with Nike, he has written creative briefs for Tiger Woods, Michael Jordan, Kevin Garnett, Lisa Leslie, Mia Hamm, Michael Johnson and Carl Lewis.

He is the Director of “Briefly” (a film about the The Brief from the P.O.V. of the creative visionary – launching 09/2014 ), co-producer of “Connecting” (an online content brand co-produced with Microsoft Design), a contributor to IDEO’s book “I miss my pencil” published in 2009, a speaker at industry events like The London Design Festival’s Global Innovation Panel, and he has been a guest lecturer at Stanford’s d school.

In January of 2011, Tom founded a consumer video insights startup — MindSwarms. Clients for MindSwarms include Nike, Google, Intel, Threadless, Sonos and Skullcandy.

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I am a THINKER. I like to solve puzzles and crack codes. The fun part is finding a problem that needs to be solved and then doing it in a unique, smart and clever way. I am a WRITER. Expressing a vision, emotion or message to an audience is a privilege and one that should never be taken for granted. I am a NETWORKER. I believe everyone is here to help someone else. The more people you take the time to get to know is one person you can potentially help and perhaps if you’re lucky, can even help you someday. If nothing else, everyone brings something new into your life if only for a fleeting moment. I am CREATIVE. Organized chaos is my norm as I navigate my way through finding innovative ways to tackle projects. I’ve never been one to color inside the lines. I am a DOER. I like to get things done and expect that of others. I run a million miles a minute and that’s how I like it. I am a MULTI-TASKER. I usually have at least 10 different projects going at any given time. Variety is what makes life (and jobs) fun and interesting!

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Get Hired Now: Tom Bassett's Top Tips and Tricks