In this episode

Alzay Calhoun

Strategic Positioning , Coveted Consultant


Shocase interviews Alzay Calhoun, Strategic Positioning, Done-For-You Lead Generation, Specializing in Consulting Firms at Coveted Consulting about content marketing.

In order to find out which company is going to fulfill their needs, customers look through contents to figure that out.

Content marketing is what companies need to do nowadays to stay relevant to people.

Small business need to focus on four steps to create content:

  • Find something compelling to say.
  • Have a clear and unique point of view.
  • Publish and promote your content.
  • Measure the effectiveness

Content is about quality and not quantity.

Tune in and listen for more great learnings!

What you’ll learn
  • What are the trends to content market
  • How can small business create content
  • How to measure the effort of content marketing strategy
  • How important is a blog to your company
  • How often should small business need to come up with original content

I help your consulting practice build a consistent flow of new business via strategic positioning and education-based content marketing.

The goal is for every client (whether solo or head count up to 20 employees) create the following 4 vital business development assets:

1. Strong Market Position
2. “Pillar” Content Marketing Assets
3 Content Promotion/Amplification Strategy
4. Marketing Funnel Management and Measurement

NEXT STEP: Let’s connect here on Shocase. For Showcase connections I’ll reveal your top 2-3 competitors’ content marketing strategies for free. Just make a connection request and mention this special offer

Follow Alzay on Shocase

I am a THINKER. I like to solve puzzles and crack codes. The fun part is finding a problem that needs to be solved and then doing it in a unique, smart and clever way. I am a WRITER. Expressing a vision, emotion or message to an audience is a privilege and one that should never be taken for granted. I am a NETWORKER. I believe everyone is here to help someone else. The more people you take the time to get to know is one person you can potentially help and perhaps if you’re lucky, can even help you someday. If nothing else, everyone brings something new into your life if only for a fleeting moment. I am CREATIVE. Organized chaos is my norm as I navigate my way through finding innovative ways to tackle projects. I’ve never been one to color inside the lines. I am a DOER. I like to get things done and expect that of others. I run a million miles a minute and that’s how I like it. I am a MULTI-TASKER. I usually have at least 10 different projects going at any given time. Variety is what makes life (and jobs) fun and interesting!

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Creating an Inbound Marketing Machine: Alzay Calhoun