In this episode
In today’s episode we talk to Jim Norton, the global head of media sales at AOL, to learn how AOL is transforming and evolving into a media powerhouse.
In the past couple of years, AOL has been acquiring and merging with other well known brands. With all the changes in the company, we talk about how it changes the culture of the company.
Jim dives deep into what makes good content and where he believes content is heading.
Lastly he explains what’s next for AOL and where they are going as a company and globally known brand.
Tune in and listen for more great learnings!
What you’ll learn
- How AOL is becoming an internet pioneer
- What are some of the challenges of emerging media
- How is content changing
At AOL, Jim’s responsible for global advertising sales for the entire AOL brand portfolio, including The Huffington Post, Engadget, StyleList, AOL Networks, AOL On and MapQuest. He also leads the sales of all cross-platform marketing solutions, including display, the Project Devil initiative, video and mobile.
Jim joined AOL in 2009 as SVP of AOL Advertising’s Advance Sales team, which focused on national and regional advertisers as well as new business. He’s also been VP of Product Sales, managed AOL’s Search and Sponsored Listings business, and helped launch and manage AOL’s self service advertising platform, Ad Desk.
Previous to AOL, Jim spent 3 years at Google, most recently as National Sales Manager for Google’s Agency Activation team. And before going digital, Jim worked in a variety of traditional media sales and marketing roles for Tribune Broadcasting, KISS FM and Miller Brewing.
A lifelong Bostonian, Jim is a ‘Triple Eagle’, having graduated from BC High, Boston College and BC’s Carroll Graduate School of Business. He lives in Cohasset, MA with his wife, Katie, and their sons Jack, Ryan and Charlie.Follow Jim on Shocase
I am a THINKER. I like to solve puzzles and crack codes. The fun part is finding a problem that needs to be solved and then doing it in a unique, smart and clever way. I am a WRITER. Expressing a vision, emotion or message to an audience is a privilege and one that should never be taken for granted. I am a NETWORKER. I believe everyone is here to help someone else. The more people you take the time to get to know is one person you can potentially help and perhaps if you’re lucky, can even help you someday. If nothing else, everyone brings something new into your life if only for a fleeting moment. I am CREATIVE. Organized chaos is my norm as I navigate my way through finding innovative ways to tackle projects. I’ve never been one to color inside the lines. I am a DOER. I like to get things done and expect that of others. I run a million miles a minute and that’s how I like it. I am a MULTI-TASKER. I usually have at least 10 different projects going at any given time. Variety is what makes life (and jobs) fun and interesting!Follow Debra on Shocase
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